Relevancy vs Personalisation: Crafting Sales Emails That Convert

In today's competitive sales environment, simply personalising emails by using a prospect’s name and company isn’t enough. True success lies in crafting emails that are highly relevant to the recipient’s specific needs and pain points. Relevancy means delivering content and solutions that genuinely matter to your prospects. In this blog post, we'll explore how focusing on relevancy can significantly boost your email response rates.

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